Welcome to Legal Marketing Station with your host Jason Craver. Today we are joined by Austin Kurtz, an Associate at Gallagher & Kennedy Injury Lawyers who heads up many of their marketing efforts! We break down how the ethical rule changes in Arizona are bringing some exciting changes into the law firm industry. Specifically the rule changes of non-lawyers being able to own law firms and non-lawyers being able to split case percentages. We discuss whether these changes will bring threats to the market or if they will make the market better as a whole, as good competition can only make everyone improve the product and service they provide. Additionally, we pick Austin’s brain as a motivated young attorney on what to do when starting as an attorney and his thoughts on the best form of marketing a law firm owner can invest in today! He has branded himself well and is part of one of the heaviest-hitting personal injury groups in Arizona, so make sure to take notes on what he recommends. Meet Austin Kurtz: Austin represents his client’s rights with the utmost dedication in personal injury, wrongful death, and various business litigation matters. Austin is skilled in managing major cases from start to finish. A recognized Arizona Super Lawyers Rising Star, Austin recently served as first chair in a trial involving a complex wrongful death lawsuit, which he handled from inception through a favorable settlement on the third day of trial. Austin believes in going the distance on behalf of the individuals he represents and is dedicated to giving his clients the best possible advocacy imaginable. He is passionate about ensuring the right outcome and thrives in managing and advocating personal injury cases because such matters are often professionally challenging and personally fulfilling. Valued for his responsiveness to clients and colleagues alike and for creating and presenting arguments that are persuasive and make sense to judges, juries, and other matter constituents, Austin is at his best when faced with reconciling the law with humanity and dignity. Everyone around him appreciates Austin for his clear communication style, steadfast civility, absolute persistence in problem-solving, compassion for those he serves, and consummate professionalism in dealing with even the most emotional situations in a fact-based and logical way. Reach Austin on his website ( https://www.austinkurtzlaw.com ) for all your personal injury needs in Arizona, Colorado, and California. Or if you have any questions from today's content, give him a reach out.

Welcome to Legal Marketing Station with your host Jason Craver! Today we are joined by Paul Ward, Founder of Business of Law Strategist and one of the original founders of Law.com! Paul and I discuss the beginnings of Law.com in the early 2000s and their monetization strategies. We also dive into legal marketing strategies, precisely what is working today. Paul currently consults some of the biggest law firms in Arizona and the Southwest and is constantly learning day in and day out. He also is part of several podcasts that crush it in the legal field, like the podcast “Is That Even Legal?”. Paul is a great mentor, law firm consultant, and a fantastic person, so enjoy this breakdown on today’s show! Meet Paul Ward: Paul has been building innovation, strategy and talent operations for professional services for over 20 years. He has unified strategic outsets for entities seeking to proactively adapt to market changes and embrace and win the future. Aligning partners around a common vision for operations, innovation, technology, and talent is a challenging task that is difficult to do internally. Paul knows how to bring the very best options to the table, and work with internal and external partners to gain a common vision… and then execute against it. “ Reach Paul on his website for all your legal marketing/consulting needs or if you have any questions about today's content!